"Best Brand 2026" Award

For the 20th time, readers of the renowned German automotive magazine auto motor und sport have voted BRABUS the best and most popular tuning brand. 55.5 percent of the readers voted BRABUS the undisputed winner in the “Tuner” category, making it the BEST BRAND of 2026 in this segment. “I am incredibly proud that the readers of auto motor und sport have voted us the BEST BRAND for the 20th time,” says CEO and owner Konstantin Buschmann. “Above all, this award is another strong testament to the work of our entire team. Every day, around 500 colleagues at BRABUS give their all to make the next big idea a reality. This ambition is what drives us, and that is why we will continue to do everything we can to inspire our customers and fans all over the world.”

With this result, readers recognize the ongoing innovative power of the world's largest independent car tuner. Not only do the engineers, technicians, designers and marketing specialists at BRABUS constantly develop new, impressive supercars based on current Mercedes-Benz models, but the German luxury brand also generates significant global interest with exclusive enhancement and individualization programs for high-end cars such as the Rolls-Royce Cullinan, Bentley Continental GT and GTC, and the Lamborghini Urus. BRABUS is also setting new standards outside the automotive world: the family-owned company is now opening its doors to an international streaming audience. The new six-part docuseries "BRABUS: One Second Wow", available on Prime Video from February, offers an exclusive look into the world of BRABUS supercars and the people behind them. We sincerely thank you for voting and for being a loyal BRABUS enthusiast. Special thanks also to our technology partners Continental, Hankook, MOTUL and KW Suspensions. We look forward to many more successful years.